Fall 2024
The joy of agitation
Interview by Mike Nicholls | Photography by Jenny Zhou
In an era dominated by screens, Amos Kennedy Jr. offers an approach rooted in letterpress printing. With over 35 years in the craft, he’s known for bold typography and amplifying unheard voices. His work challenges assumptions about beauty, authorship, and community. We spoke at San Francisco’s Letterform Archive, the institution behind his book, Citizen Printer. He encourages us to see ink, paper, and words as tools of empowerment—art need not be pristine to be profound. Speaking candidly about “bad printing,” he transforms imperfections into aesthetic statements that spark social change. This deliberate agitation invites us to embrace discomfort as a catalyst for growth. Whether you’ve admired his posters or are new to his work, this interview invites you to consider print’s potential as a medium.
Mike Nicholls: The work you’ve done has definitely inspired me—it really resonates. Personally I’ve always felt this pull toward that ‘60s and ’70s era of design. And then when I see your work, it’s like this perfect merging of everything I love: print design, and most importantly, being Black—our Blackness and identity. Growing up in Charlotte, North Carolina, with my mom, who’s from Summerton, South Carolina—she’s around your age, born in ‘49—your work takes me back. It reminds me of my grandma’s house in Summerton. It’s that connection to home, to history, to legacy. That’s what I see and feel when I look at your work."
After reading your new book, Citizen Printer, I’m really looking forward to this conversation about your process—especially diving into what didn’t make it into the book, you know?
First question, there is a beautiful photo in your book with your two sons. I’m also a father so that picture spoke to me. What has been your process or your journey as a letterpress printer when it comes to your family and kids? Has that influenced your work in any way?
Amos Kennedy Jr.: A little bit, but not much. Neither of my sons were really interested in what I was doing—they’re from another generation. For me, it was more about giving them exposure to something that was fading away. I think one of the responsibilities we have as a civilization is to give our youth as many varied experiences as possible, so they can make informed decisions about what they want to pursue. The thing about print is that it’s everywhere in our world, but very few people have actually seen the process behind it. Very few have been in a print shop or seen a newspaper, book, or stationery being made. It’s this strange paradox—it’s everywhere but also nowhere at the same time.
And I think one of the things that came out of it is that my sons were able to say, this is how it’s done. They knew the process because they’d go down into the basement and see me working down there.
MN: Do you hope to reach a particular group of people with your artwork?
AKJ: No. Most of the work I put out is for the general public. I’m not really putting out messages targeting any specific group. Though, if I’m doing a poster for a harvest party in my neighborhood, yes, that’s aimed at a particular audience. But generally, my work is just out there for anyone to consume or engage with. When I put it out in public like that, I’m kind of violating people’s visual space.
And that creates a whole different kind of opportunity. In that respect, I want to violate as much visual space as possible, have that interaction with as many people as I can.
MN: I love it. That reminds me of graffiti, because graffiti is the same thing. It’s about taking up space, using your voice, your art, your palette, and color to say something. And I feel like your work definitely has that graffiti-like protest element to it. You know what I mean?
AKJ: Right. Yes.
MN: Yeah, it’s interesting how you talk about “violating these spaces.” For me, there’s always this push and pull between making something truly impactful and still just being an artist, you know what I mean? After George Floyd, I kept seeing Black Lives Matter signs in windows and wondering, “What’s that really saying?” Maybe because I’m Black, but just putting up a sign doesn’t fully communicate the message. So do you ever feel like, when people see your work, they might miss that you’re trying to agitate?
AKJ: I don’t think so, because most of my work is text-based, and people can read into it. They might not read into it the way I intended, but they still interpret something from it. I’m not one of those people who... when you mentioned the message getting lost, that’s the last thing I want. The message is there, and then it’s up to the viewer to interpret it. If it’s difficult for someone to read and interpret, then it’s not fulfilling the purpose for me.
MN: Yeah, that’s real.
AKJ: Because the point of print is to communicate, to disseminate information. Getting cute with it, like the designs you saw in the late ‘90s or early 2000s, is like designing for graphic designers instead of just putting something out there. I remember once, I think in 1997, an organization put out an ad for a public art grant application. I looked at it and thought, nobody can read this. As an academic exercise, damn you hit all over the ballpark! But, for someone just trying to fill out the form, it’s too aggravating.
MN: Man, listen! I love that because with your work, you can’t avoid it. You can’t avoid what you’re reading. And so I’m always curious—when people see your work, particularly those who aren’t Black, do they get uncomfortable or feel some kind of guilt?
AKJ: I don’t think that happens with most of my work. Most of it is, in some respect, universal. Initially, my purpose was to put the Black voice in places where print was collected, in spaces where it wasn’t being represented. But as I got older, I realized that in this civilization, we substitute race for class. If you ask 90% of Americans to describe a poor family, they’ll say a Black, female-headed household.
Despite the fact that there are more white people at or below the poverty line than there are Black people. And that’s something we’ve done. I realized I needed to speak not just for Black people, but for those voices that are not usually heard—the masses. The people who have things to say and wisdom to offer the world. So that’s been a big shift. And if people have issues with my work, it’s more about class than race.
A vital monograph on a trailblazing contemporary Black artist, Citizen Printer features more than 800 reproductions representing the breadth of Kennedy’s letterpress prints (including rarely seen artist’s books).
i realized I needed to speak not just for Black people, but for those voices that are not usually heard.
MN: Yeah. Well, that’s what I love about your work—it’s rooted in the Black aesthetic. You can’t get any more Blacker than your work but still universal, you use your platform to speak up for other people whose voices haven’t been heard.
AKJ: Well, I think that’s what the Black experience is in this country: seeking the rights of citizenship that all people should have, not just some. Because most people don’t have full citizenship in this nation. We’re trying to break down the barriers that prevent us from being full blooded citizens. If you look at it, while there were gay people in the United States in the ‘40s, ‘50s, and ‘60s, most of the agitation and movements we know about didn’t happen until after the Civil Rights Movement. That was the catalyst for other oppressed groups to say, “I will no longer tolerate this oppression.”
MN: I love Kelly Walters’ essay in the book by where she frames your work within the legacy of Black printing.
AKJ: Right.
MN: Since your work has become more known, have you found a community of Black printers or Black designers you feel connected to now? Are you actively seeking it, or are you more about doing your thing and letting whoever shows up, show up?
AKJ: No, not really. It’s been whoever shows up, shows up. I’m not a graphic designer. I don’t go out looking for commissions or ads. I don’t present portfolios to graphic design agencies, hoping to get on the list for a letterpress job. Things come my way because people know my work, but it’s still pretty rare. And because letterpress printing had fallen out of favor as a commercial form, most of the letterpress printers I met when I started were in their ‘60s and ‘70s. The next generation of Black printers shifted more to offset printing.
Then after that, it became all digital. So, for the most part, I’ve been out here alone. If it had been the mid-‘50s, there might’ve been more contact, but by the time I came in, there were probably only a handful of Black letterpress printers in the US, and you could count on one finger the number of them under 50. Everyone else had either retired or made the transition to offset or digital printing.
MN: Do you ever feel like this—I don’t know if this is too personal—but do you ever feel lonely on this journey?
AKJ: No, no. There’s too many of me to get lonely. [Laughter] Sometimes I wish I could get lonely because they gang up on me.
[Laughter]
MN: There’s such an urgency to your work. I mean, I know the amount of output you do. I see it almost like an analog algorithm. While Instagram is all about content, content, content, you’re doing that same thing through print. Where does that drive and sense of urgency come from?
AKJ: Well, it’s because it’s fun. When you’re doing something fun, you just want to keep doing it—you want to keep having fun, and more fun, and more fun. Now, I will say, in recent years—like in the last six years—there have been more Black folks coming into letterpress printing, and they’re doing it from a place of just wanting to create. They’re not necessarily saying, “I want to be a Black printer to do wedding invitations,” like some letterpress printers, or make cards, or do commercial projects. There are folks doing books and broadsides, but a lot of them just print because that’s what they want to do.
MN: Yeah, definitely. Would you call yourself an artist?
AKJ: No, I wouldn’t call myself an artist. I’d call myself a human being.
MN: [Laughter] That’s a quintessential Amos answer, so on brand. I love the idea of bad printing—how it feels almost organic and natural. And in my mind it is very artistic. It’s like in nature, things just happen.
AKJ: Right.
MN: And with your work, it feels like the ink is the message. Everything under that—the textures, the imperfections—it’s just like nature. It’s organic, it’s impulsive. Personally, I kind of see it as art, but I get what you’re saying.
AKJ: Well, here’s the thing. This is just my thought: human beings want to be surrounded by beautiful things, things that excite their eye and their mind. So they make it—everybody makes something of beauty that they want. But this civilization says, “Oh no, Alice, you can’t make something beautiful because you don’t draw a ‘straight line.’ But Jane draws a straight line, so we’re going to let Jane do that. And since you have a nice voice, you sing.” As opposed to just asking, Are you happy? Are you hurting somebody else? No? Then just have fun.
MN: When you’re in your shop, do you have a specific idea or message in mind? Or do you go into it without knowing exactly what you’re going to say?
AKJ: Sometimes I know I want to print a specific quote, but most of it happens right there at the press. It’s all done at the moment. And that’s one of the differences with the digital realm versus what people call “bad printing.” In digital, you can make these microscopic changes—like, “Oh my god, that needs to move over one-billionth of an inch!” And then, boom, people get hung up on that.
You’re focusing on the wrong thing. If the message is what matters, just print the message.
MN: There you go—print the message.
AKJ: Right. Print the message. Forget the fluff. I have an adage I always say: put the message in the hands of people and move on.
MN: In the book Citizen Printer, you mentioned that blues music inspires you or that blues is your printmaking.
AKJ: Yeah. When I started out, everything was in the fine print arena—limited edition books, pristine broadsides, very refined and natural. At some point, I abandoned that for the reckless nature I have now, and that’s when I connected it to the blues. Blues uses the same notes as Beethoven, but it does things Beethoven couldn’t do, and that’s because of the experience of my people, coming from Africa to this country. I say blues instead of gospel because we were enslaved before we were Christians.
MN: Yep. There you go.
AKJ: We had the blues before we got Christianity.
[Laughter]
MN: Is there any music you’re into now?
AKJ: Well, I think for most people—or at least for me—I stopped really keeping up with music in my 40’s, because there’s just so much out there. I mean seriously, not just one song or one album, but hundreds of albums in some style you’ve never even heard of. It’s like, “I just discovered this sound, and now there are 1,500 artists doing it? I’m into this one thing, so how can I jump to something else?” I still like it, but you can’t follow it in the same way anymore. Maybe that’s hindsight or just me romanticizing the past, but we didn’t have all of this back then, and now it’s so much easier for people to access the tools to create and share their music.
When I was growing up, there were songs in Louisiana that people in Detroit would never hear. We had these small, local pressing companies that made records, and they sold enough in Louisiana, Texas, Mississippi, and Arkansas to make a living. But it stayed local. Now you can be in Albany, New York and extremely popular in LA because it just gets out there. Back then, we had only so many radio stations and albums weren’t as easy to come by, but now that there’s the internet, once you put something online it can spread everywhere and anywhere.
design has been co-opted into selling capitalist ideas, people forget that.
MN: That’s real. I’ve been checking out brutalist architecture lately—it’s raw concrete, going against all that ornate, glassy, French-style stuff, and mostly serving institutions, libraries, schools—the people. Your work gives me that same feeling: raw, maybe looking unfinished but actually complete, and really egalitarian. Would you say it shares that same brutalist spirit?
AKJ: Yeah, I see what you’re saying. My work is definitely informed by what used to be called folk art—or, at one point, even brutalist art. It was the kind of art made by people in institutions, raw and unpolished, but deeply expressive. My work has a primitiveness to it, but it’s also very sophisticated in its own way. The way I use tools, the tools themselves—all of it ties back to those ten years I spent in rural Alabama before moving to Detroit.
I wasn’t in Birmingham—that was “the big city” in Alabama. I was in rural Alabama, running with the kind of people who went to juke joints and lived close to the earth. I had a friend from Sicily who described himself as “dirt people” because Sicilians are looked down upon in Italy, especially in the north, in places like Milan. It’s the same dynamic—you’re seen as less than, but there’s so much richness in those roots.
MN: Hearing you talk about your projects and process—it shows in your work. I’m super inspired by it. It reminds me not to stay stuck on the computer.
AKJ: Did it inspire you to bring Umber back?
MN: Yes, it does!
[Laughter]
AKJ: Then my work is done. I’ll go home and wait for my next copy to show up.
MN: Oh my God. Yes! That’s the perfect way to end this. This has been incredible, Amos. I’m so thankful for you. My dad passed away in 2021—he was a visual artist, printmaker, muralist—and I featured his work in the first issue of Umber. I wish he could’ve met you—you two would’ve hit it off for sure.
AKJ: Well, Mike, thank you for interviewing me. Lots of luck and success with Umber. It’s so needed. The voices of Black people, the voices of the underserved—that’s what your magazine highlights. It’s more than just design; it’s about community building. And I’m using this as this broad brush, graphic design was not just for the exclusive domain of industry. Because Umber, it feels like to me, is more of a community building magazine than is to highlight the latest ad for GM or for Nike.
MN: Yep, yep. That’s exactly what I’m trying to do and have been doing.
AKJ: Everything you do is selling an idea. People forget that. Graphic design has been co-opted into selling capitalist ideas, but what you’re doing is different. You’re selling the idea of community—graphic design in service of people.
MN: Oh man, absolutely. That’s what your work does too—it’s in service of the people.
AKJ: Right. All posters sell an idea. They present something to the viewer that hopefully changes their mind or inspires them. And you’re doing that with Umber.
MN: Yes. Man, thank you so much.
AKJ: Well, thank you, Mike.
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To learn more about his book Citizen Printer visit Letterform Archive.
Follow the joy of Amos Kennedy Jr. on Instagram
Special thanks to Katie, Richelle, Lucie, Rob and the team at Letterform Archive in San Francisco.